A humectant is a substance used to help retain moisture and prevent drying in various products. Humectants work by attracting water molecules from the surrounding environment and holding onto them, which helps to keep the product hydrated and prevents it from becoming dry or brittle. In the food industry, humectants are used to improve the texture and shelf life of products such as baked goods, confectionery, and meat products. In cosmetics and personal care products, humectants are used to hydrate and moisturize the skin, hair, and nails.
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