Whether it's a refreshing juice or a classic sauce, the flavor and texture of food and beverages often hide many secrets. In the competitive food industry, xanthan gum is one of the key ingredients that make these treats and drinks unforgettable. As your xanthan gum supplier, we understand the irreplaceable nature of xanthan gum in food manufacturing. This seemingly ordinary but powerful ingredient not only gives your products the desired texture and mouthfeel but also enhances their stability.

Next, we'll take a closer look at the exciting applications of xanthan gum in beverages, baked goods, condiments, and frozen foods, and share recommended dosages for different food types. In addition, we'll provide notes on xanthan gum usage to help you avoid common mistakes. Let's open the door to success together and breathe new life and inspiration into your products!

1. What is Xanthan Gum?

While an ingredient like xanthan gum may sound like it was produced in a lab, it's actually very natural. Xanthan gum is produced when glucose is fermented with a bacterium found in cabbage called Xanthomonas campestris, whose main components are glucan and galactose. During the fermentation process, it forms a white powder which is then sold as xanthan gum powder.

Xanthan gum is favored for its excellent thickening, gelling, and stabilizing properties, providing unique properties and advantages in the manufacture of food and beverages.

What does xanthan gum do?

● Powerful thickening and gelling properties

Xanthan gum is able to give foods a rich taste and texture at relatively low concentrations. At the same time, it also has excellent gelation properties, which can be used to prepare a variety of gelatinous foods, such as jelly, pudding, etc., making the product more attractive.

● Good stability and emulsification

Xanthan gum can show excellent stability at different temperatures and pH conditions, which is suitable for a variety of food processes. In addition, it has excellent emulsifying properties, which can maintain a uniform texture in food products and enhance the texture and flavor.

● Compatibility with different ingredients

Xanthan gum is compatible with a variety of ingredients such as water, fats, oils, and sugars, and shows good compatibility when combined.

2. How is xanthan gum used in food and beverage manufacturing?

After experiencing the amazing functions of xanthan gum, it is of most important for us to understand how to use this versatile ingredient correctly. Here we will delve deeper and start with choosing the right type, revealing step-by-step tips on how to use xanthan gum in food processing.

2.1 Selecting the right type

Choosing the correct type of xanthan gum is a critical step in ensuring product quality and performance. There is a wide range of xanthan gums on the market, and depending on the desired properties of the food product, you may need to choose a different type of xanthan gum. For example, if you are a manufacturer of sauces and dressings, then you can wholesale high-viscosity xanthan gum. High-viscosity xanthan gum is ideal for such products that require a thicker consistency. Instead, low-viscosity xanthan gum is used for products that require a thinner consistency, such as beverages and salad dressings.

If you have any questions about buying xanthan gum products, you can consult our team. This will ensure that your product will maximize the benefits of xanthan gum and achieve the best texture and taste.

2.2 Application and dosage in food processing

The correct application and dosage of xanthan gum in food processing is important to the quality of your final product. In this section, we will look at the application of xanthan gum in food processing and the corresponding dosage so that you can better understand how to effectively utilize this commonly used ingredient in the food industry.

1. Applications in beverages

In beverage manufacturing, xanthan gum exhibits considerable hydrophilicity, which allows it to maintain excellent stability under varying conditions. If you are producing liquid beverages and want to achieve thickening, suspending, and sensory enhancement, you may want to consider adding 0.1%-0.3% xanthan gum to your liquid beverages. This will not only significantly increase the consistency of the drink, but will also improve the stability and particle suspension of the drink.

On the other hand, the addition of 0.1%-0.3% xanthan gum is also a good choice in the preparation of solid beverages. This not only makes the product easier to mold but also enhances the taste of the beverage significantly.

2. Applications in bakery products

As a polysaccharide containing a large number of hydroxyl groups, xanthan gum shows excellent hydrophilicity, and the complex spatial network structure formed between xanthan gum and gluten proteins is very effective. This interaction significantly increases the water-holding capacity of gluten proteins and strengthens the dough. As a result, baked goods are endowed with excellent water-holding capacity, elasticity, and softness, while at the same time extending the shelf life of the product.

In cake making, we suggest that the recommended use of xanthan gum is generally between 0.1% and 0.3%. This tiny addition is effective in increasing the microporous structure of the cake, making it fluffier and extending the shelf life. If you are producing bakery products, then the recommended use level is 0.1%-0.2%, which keeps the bread fluffy and soft, especially for those dark breads that contain coarse fiber.

3. Applications in frozen beverages

In the production of frozen beverages, xanthan gum demonstrates its excellent stability over a wide range of temperatures, playing an outstanding role in stabilizing emulsions from -18 to 100°C. It is also used in the production of ice creams. It not only inhibits the migration of water molecules but also controls the growth rate of ice crystals, creating a soft, creamy texture for ice cream. By increasing the amount of xanthan gum used, you can give your ice cream a higher viscosity, giving it excellent plasticity, shape-holding, stickiness, and softness.

I recommend that you add 0.1%-0.3% xanthan gum to your ice cream, this will infuse your product with a porous structure, making it more creamy while achieving an ice cream free result.

4. Application in flavorings

When xanthan gum meets water, it is able to quickly dissolve and form a sol, acting as a thickening agent. Moreover, its strong stability to heat, acid, alkali, and salt makes it ideal for use in flavorings.

If you are a manufacturer of seasonings, I would recommend that you add 0.05%-0.1% xanthan gum to the production of your seasonings. This addition will enhance your product's salt tolerance and increase the consistency. Additionally, xanthan gum enhances the wall-hanging and adhesion properties of your seasonings, allowing them to blend better into the ingredients.

5. Use in other foods

Food Category	Usage Amount
Meat Products	0.1%-0.2%
Frozen Foods	0.1%-0.2%
Stuffed Foods	0.5%-1.5%
Frozen sweets	0.1%-0.2%
Instant Noodles	0.2%-0.3%
Sausages	0.2%-0.3%
Canned meat	0.1%-0.2%
Dehydrated food	0.2%-0.4%

2.3 Method of use

Since xanthan gum has strong hydrophilicity, if it is directly added to water without sufficient mixing, the outer layer may absorb water and swell to form a gelatinous mass. This will prevent water from entering the inner layer and affect the function of xanthan gum. Therefore, special attention needs to be paid to the correct handling of xanthan gum when using it.

As a xanthan gum supplier, we not only have professional knowledge but also have worked with many food manufacturers. Therefore, I suggest you to use the following method:

Mix one part of xanthan gum with ten or more parts of other dry ingredients (such as flour, starch, sugar, MSG, salt, etc.). Next, slowly pour the mixture into the water you are stirring, let it steep for about two hours, and keep stirring until it is completely dissolved. By taking steps like this, you can ensure that the xanthan gum is fully dissolved and avoid the formation of lumps.

3. Precautions for the use of xanthan gum

3.1 Compatibility with other ingredients

Xanthan gum performs well in food manufacturing and it is compatible with the vast majority of commonly used food thickeners in solution. You need to be especially noteworthy that it increases solution viscosity in a stacked fashion when mixed with alginates, starch, carrageenan, carob bean gum, etc. It also exhibits good compatibility in aqueous solutions containing a variety of salts. But, xanthan gum may become unstable when high-valent metal ions or high pH values are present. To prevent this incompatibility from occurring, you may consider adding a complexing agent to stabilize the system and ensure product quality.

3.2 Dissolving Techniques

Under normal situations, if you want the xanthan gum to dissolve quickly within 15 seconds, cold water will do the trick. Hot water will also work, but after the water is heated to 90 degrees will reduce the viscosity of xanthan gum. So, you need to be in control of the water temperature during the dissolving process.

If you use the mixing and diluting with a small amount of sugar as I suggested above, mix them slowly into the water and stir quickly. If diluting without sugar, be careful to wait as slowly as possible when dissolving the additions and then spreading them out. This is to prevent the mixing speed is too fast, resulting in the formation of xanthan gum outside the Bureau of dissolution, resulting in slower dissolution.

3.3 Storage and Preservation

To ensure the quality and effectiveness of xanthan gum, I recommend that you dispense and store it in sterile, moisture-proof, light-proof containers. Take special care to avoid direct sunlight and preferably keep it at room temperature. In addition, xanthan gum has a shelf life of about 12 months or so, so try to use up as much as you can in production within a certain period of time. This prevents xanthan gum from losing the activity and effectiveness of its components and ensures that it performs at its best when used.

As a common and important acidic additive, citric acid not only plays a key role in the food sector but also has a wide range of applications in a number of manufacturing areas such as pharmaceuticals and cleaning agents.

But, when it comes to the choice of citric acid, manufacturers are often faced with a difficult choice: citric acid monohydrate or anhydrous citric acid? It's not only about the final quality of the product but also about the cost of manufacturing. So, we'll explore the differences between these two types of citric acid and provide a guide to choosing one.

1. What is citric acid monohydrate and citric acid anhydrous?

Citric acid monohydrate is the crystalline form of citric acid, which contains molecules of water of crystallization, it usually appears as clear crystals or crystalline powder. Citric acid anhydrous is the dry form of citric acid, which contains no water for crystallization molecules and appears as white crystals or powder.

2. Citric acid monohydrate vs Citric acid anhydrous

1. Comparison of properties

Products	Citric acid monohydrate	Citric acid anhydrous
Thermal Stability	Unstable, decomposes easily at high temperatures	Releases water and carbon dioxide when it reaches its melting point
Relative Density	1.542	1.54
Melting Point	153°C	135°C～152°C
Index of Refraction	1.493～1.509	/
Water Solubility	Solution crystallization critical temperature 36.6°C	630g/L

No matter what industry you are a manufacturer in, you should weigh these properties against your specific needs when making a selection to ensure that the type of citric acid you choose meets the requirements of your product's manufacturing.

2. Comparison of application areas

● Citric acid monohydrate

Citric acid monohydrate is mainly used in the food and beverage industry and is often used as a food additive. Citric acid monohydrate is widely used as an acidity regulator in food processing to improve taste and increase appetite. It is also used as an antioxidant, plasticizer, and detergent in chemical, cosmetic, and washing industries.

● Citric Acid Anhydrous

Anhydrous citric acid is also used as a food additive in the food and beverage industry, but the industry that uses it most is the manufacture of chemicals. It is followed by paper making, aluminum refining, tungsten refining, rayon, artificial cotton, and soap manufacturing. In addition, a large amount of anhydrous citric acid is also used in the production of dyes, plastics, pharmaceuticals, and organic intermediates, and in the manufacture of borax, chromium salts, manganates, phosphates, and so on.

3. Price comparison

In addition to the performance of the two, I know that as a manufacturer you are concerned with another important aspect - price. As a food additive supplier, we offer a price reference on our experience of working together:

Products	Price
Citric acid monohydrate	0.55$/kg
Citric acid anhydrous	0.85$/kg

From a price perspective, citric acid monohydrate is more economical per unit weight. Because citric acid monohydrate is the finished product of citric acid, while anhydrous citric acid is the equivalent of a complex process added to the cost of citric acid monohydrate, a process that makes a difference of more than $300 per ton in price.

3. How to choose?

Even though citric acid monohydrate and anhydrous citric acid are not really very different in nature, when faced with the choice between citric acid monohydrate and anhydrous citric acid, we are often caught in a trade-off between performance and cost. Next, we'll provide you with some practical advice based on the needs of each industry:

1. Food and beverage industry:

● Citric Acid Monohydrate

As a manufacturer in the food and beverage industry, if your products are refreshing drinks, juices, jams, fruit candies and other acidic products. Then Citric Acid Monohydrate is the ideal choice for you. This is because the good solubility makes it widely used in the manufacture of products such as juices, beverages, and jellies to provide a clear acidic flavor to the products.

● Citric Acid Anhydrous

Because of its strong acidifying and antimicrobial properties, Citric Acid Anhydrous is particularly suitable for products like canned foods that need to be preserved for long periods of time. Additionally, when it comes to antioxidants for edible fats and oils and fatty products, anhydrous citric acid can also improve the shelf life of these foods.

It is important to note that if both are used in food products, whichever one is used, it must be food grade, clearly labeled as a food additive on the package, and industrial grade should never be used.

2. Pharmaceutical and cosmetic industries:

● Citric acid monohydrate

If you are a manufacturer in the cosmetic industry and your products require whitening and antimicrobial effects, then citric acid monohydrate is also well suited to your needs. This is because it can be used as an acid regulator in cosmetics to regulate pH, stabilize formulations, and enhance antimicrobial properties and whitening effects. In the pharmaceutical industry, citric acid monohydrate can also be used as an ingredient to regulate the acidity of medications for the treatment of urinary tract infections and a number of other ailments.

● Citric Acid Anhydrous

If you are a manufacturer of hair care products then I would suggest you go for Citric Acid Anhydrous. Anhydrous citric acid is used in most shampoos, hair dyes and conditioner products on the market. Adding anhydrous citric acid to these hair care products regulates pH and increases acidity.

3. Industrial manufacturing:

In industrial manufacturing, citric acid monohydrate and citric acid anhydrous can be used in the manufacture of cleaning agents to provide a strong acidic effect. The only thing you have to be clear about when choosing is the positioning of your cleaning product:

For cleaning tasks that require a long duration of action, or where heat treatment is required, it is recommended that you choose anhydrous citric acid. This is because anhydrous citric acid is a more stable acid that does not break down easily and can remain acidic for a longer period of time.

For the production of fast cleaning products, it is recommended that you choose citric acid monohydrate. Citric acid monohydrate is easy to dissolve and exhibits strong acidity in water, dissolving limescale and other stains quickly.

All in all, the choice between citric acid monohydrate or anhydrous citric acid depends on the specific production needs and product performance requirements. Of course, if you feel that the difference in performance between the two is not very great and cost is an important consideration. Then citric acid monohydrate is the more economical choice at all times.

Nowadays, the cosmetics market has become a highly demanded industry in the world. According to a report by Grand View Research, a specialized data research company in the United States, the global cosmetics market has reached $262.21 billion in 2022 alone¹. And, it will also grow at a CAGR of 4.2% in the future. As a cosmetics manufacturer, you are certainly happy to see this. At the same time, you are surely clear that choosing a reliable cosmetic raw material supplier is essential for the success of your products.

In this modern world, exploring cosmetic raw materials from all over the globe is not much of a challenge. This is because the option of online shopping makes it easy for you to buy everything from anywhere. But what is important is how to find a cosmetic raw material supplier that is a true fit for you, with excellent quality and top-notch service?

1. Why should you look for cosmetic raw material suppliers online?

1. Global Selection Range: Through the online platform, you can easily access to a global range of cosmetic ingredients suppliers with a wider choice, which helps you find the best suppliers to meet your needs.

2. Convenient Comparison: Online you can visually compare the product range, quality, price, and service information of different suppliers, helping you make more informed decisions.

3. Customer reviews and feedback: Online platforms often provide customer reviews and feedback on suppliers, enabling you to have a more comprehensive understanding of a supplier's reputation and business performance, and reducing potential risks.

4. Cost reduction: Selecting suppliers online can reduce the costs involved in traditional procurement methods, such as travel and time costs, making the whole procurement process more cost-effective.

2. Clarify your needs and standards

2.1 Determine your product needs

1. Target Market and Audience

Before going on the journey to find a supplier, you first need to understand your target market. There are differences in cosmetic needs among consumer groups in different regions, and your product should be meet the needs of the market. For example, according to the Organic Trade Association's U.S. Organic Industry Survey 2023 finds that consumers have a growing preference for cosmetics formulated with natural ingredients². When you are clear on this trend, it will help you filter out the ones that don't meet the market demand and narrow down your choices when choosing suppliers in the future.

2. Product characteristics and requirements

Different products may require different ingredients, so make sure you have a clear understanding of each product's requirements. This includes but is not limited to cosmetic raw materials of texture, color, scent, and durability. And it will help when searching for suppliers, and filter out those who can provide ingredients that match your product's characteristics.

2.2 Clarify quality standards for raw materials

Quality is one of the key factors for product success. As a cosmetic manufacturer, you need to have a clear quality standard before you even choose a cosmetic raw material supplier. This includes the fact that you need to have a clear standard for the purity, stability, and durability of the raw material. This way, when communicating with your suppliers, you will be more targeted in choosing the right cosmetic raw material supplier.

3. Find cosmetic raw material suppliers

When starting to prepare for wholesale cosmetic raw materials, you should consider buying from online B2B sites. This is because various B2B web portals contain bulk distributors from all over the world who display their quality products on the websites. This can solve your trouble in finding bulk cosmetic raw material sellers in a big way. Sites like Alibaba, Global Sources, and Made-in-China are some of the well-known B2B platforms. Or, you can just search on Google. You just need to enter relevant keywords, such as "cosmetic raw materials suppliers" or "wholesale cosmetic raw materials". Soon, you will get a list of suppliers that meet your requirements.

Through this search process, you will get a list of the best Cosmetic Raw Materials suppliers. If you want to make the supplier list more specific, you can use specific keywords related to the product. For example, type in "wholesale arbutin powder" and you will find a list of suppliers offering that specific type of product.

4. Evaluating cosmetic raw material suppliers

Once you have made a selection of a cosmetic ingredient supplier that meets your needs from a large number of suppliers, you will have to start to enter the next key process of evaluating the supplier. Generally speaking, this stage will give you a general idea about the supplier's company background, reputation, and product quality and certification. In the following, I will introduce the things you need to pay attention to when evaluating the supplier's qualifications.

1. Find out about the company

When you look for a list of suppliers, you can usually find information about the company. For example, when you are searching for suppliers on the Alibaba platform, each company will have a description of when it was founded, its current size, and its equipment. If you are screening in the search engine when you enter the official website of the company, you can also learn the relevant information. Some companies will also display their customer feedback and reviews, which is also a channel of information for you to evaluate.

2. Product quality certification 

The most important part is what information can the supplier give you about the raw material?

For example, are the raw materials certified, such as organic certification? If the company claims to hold certificates, which organizations issue them? What do these certifications mean for the quality of the raw materials? The point I want to make here is that just because a company doesn't have these certifications doesn't mean that their raw materials are unsafe. It only means that the company itself does not hold these certificates.

On the other hand, does the company have Certificates of Analysis (COA) and Material Safety Data Sheets (MSDS) for the raw materials? 

A COA is a document provided by the supplier certifying the quality and composition of the raw materials, which lists the results of various analyses and ensures that the raw materials you are getting comply with specific standards and quality requirements. An MSDS, on the other hand, is detailed information about the safety of raw material and how it can be used. In Europe, if a raw material is considered non-hazardous, it may not be necessary to provide an MSDS. e.g. Some suppliers may not provide an MSDS for non-hazardous raw materials, but this does not mean that they are unsafe or of poor quality. However, most suppliers keep MSDSs on file for all ingredients in case they need to refer to them. And, if a cosmetic ingredient supplier can provide you with guidance on the use of raw materials, then you will find them to be very helpful. This is because they will provide you with information about the proper use of the product, such as pH levels, temperature stability, solubility, and compatibility with other types of ingredients, to name a few.

Of course, the most direct method of testing is to request a sample of the desired ingredient before buying in bulk. This allows you to directly assess the quality, texture, and performance of the ingredients.

5. Communication and cooperation

After a thorough screening and evaluation, you are ready to start cooperation with your favorite suppliers. Before you start cooperation, you need to clarify the following details with the supplier:

1. Delivery time and place

The exact delivery time and location will vary depending on the mode of transportation. Let's take the US as an example, I will compare the delivery time and location of two modes of transportation:

Name	Delivery Time	Location
Air Transportation	12-15days	San Francisco Airport
Sea Freight	25-30days	CIF San Francisco

From the above comparison, we can see that sea transportation is slower and air transportation is faster. However, in practice, we usually choose sea transportation, as the freight cost of air transportation is too expensive.

2. Negotiate Prices and Terms

● Base price

Reaching an agreement on the base price is the initial step to establishing a clear consensus on product pricing with the supplier. This price is typically determined when the market conditions are relatively stable and serves as the starting point for discussing price fluctuations.

● Bulk discounts

Suppliers often offer tiered pricing, and purchasing mushroom extracts in bulk usually comes with price discounts. You can decide whether to place large orders based on your needs and the extent of discounts.

3. Payment Terms

Various payment methods are available, such as advance payment, payment upon delivery, or letter of credit. Regardless of the chosen method, ensure that all payment terms are explicitly stated in the contract to avoid disputes later on. For example, when our company collaborates with overseas clients and opts for advance payment, we specify the payment method in the contract, paying a 30% deposit upon confirming the Proforma Invoice (PI) and the remaining 70% before shipment.

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In today's era of growing concern for beautiful skin, the market for whitening products is expanding fast, becoming a wild horse in the global cosmetics industry. According to Market.us research, a highly sought-after market research company in the U.S., the global whitening products market has reached $9.72 billion in 2022¹. This signifies a growing desire among consumers for clear and bright skin. Driven by this demand, the market for whitening products is constantly innovating, striving to introduce more effective products.

It is in this background that we wonder: is there an ingredient that can become the "holy grail" of whitening in the minds of cosmetic manufacturers with its excellent results?

The answer is here - Alpha Arbutin. This popular whitening raw material is leading the whitening products market with its unique charm. Next, join us as we explore this fascinating topic. Let's explore why Alpha Arbutin is an indispensable choice for your whitening products.

1. What is Alpha Arbutin?

Arbutin is a naturally occurring compound that is extracted from a variety of plants, like bearberry, cranberry, blueberry, and pomegranate. Alpha arbutin is the synthetic form of arbutin, while the plant-sourced form is called beta arbutin. They both work on the same principle, but alpha arbutin is more potent. We'll explain this in more depth later. In conclusion, Alpha Arbutin is the purest form of Arbutin on the market.

2. Why choose Alpha Arbutin?

It is not by chance that the beauty product industry chooses Alpha Arbutin as an ingredient for whitening products, but because of its various advantages. We will discuss in depth what are the advantages of Alpha Arbutin as an ingredient in whitening products compared to other ingredients. And, how it stands out in delivering long-lasting whitening results and meeting consumer needs.

2.1 Advantages compared to other whitening ingredients

1. Comparison with Beta Arbutin

Both Alpha Arbutin and Beta Arbutin are two forms of Arbutin. However, you must have also noticed that the ingredient Alpha Arbutin is used in cosmetics in the market. And, consumers would prefer to see alpha arbutin on the ingredient list when buying skin care products. Why?

Cosmetic chemist Kelly Dobos explains:

● Both have a brightening effect, but alpha arbutin is about 15 times more effective than beta arbutin.

● Alpha arbutin is more potent and stable than its beta counterpart. alpha arbutin, because of its water solubility, is not only easier to incorporate into cosmetic formulas, but it is also absorbed more quickly into the skin.

However, the only drawback you may find with alpha arbutin is that it is expensive to manufacture, alpha arbutin is about 8 times more expensive than beta-arbutin. It may hurt your pocket a little bit, but you'll get a high-quality product in exchange. We think it's well worth it.

Finally, if you have chosen Alpha Arbutin as your skincare ingredient, then please list Alpha Arbutin instead of Arbutin in your product ingredient list. This is because some consumers will see your ingredient list as arbutin and they will assume that you are using the cheaper and less effective beta arbutin.

2. Comparison with Vitamin C

Whether you're a manufacturer in the cosmetic industry or a consumer who is buying skincare products, you certainly know that both Alpha Arbutin and Vitamin C are the best raw materials for skincare. But which one is better? While Vitamin C is also a leader in skin whitening, Alpha Arbutin is more effective than Vitamin C in brightening the skin for skin care products. And, Alpha Arbutin has fewer side effects and faster results. Because Alpha Arbutin has a decolorizing factor, you only need to use 2% Alpha Arbutin to get a brightening effect from your skin care products. Vitamin C requires about a 10-20% concentration to work.

3. Comparison with hydroquinone

Hydroquinone is another popular ingredient for evening out skin tone. It differs from arbutin in that hydroquinone interacts with melanin-producing cells in the skin to reduce pigmentation; arbutin prevents dark spots, lightens them, and evens out skin tone by inhibiting an enzyme that contributes to melanin production. 

While they both help to lighten hyperpigmentation, alpha arbutin is safer, and consumers generally consider alpha arbutin to be a safer alternative to hydroquinone. Especially since the FDA has since announced that hydroquinone is carcinogenic². Meanwhile, in 2015, the European Commission's Scientific Committee on Consumer Safety (SCCS) has determined that alpha-arbutin is safe for use in cosmetics. This makes it a particularly reassuring ingredient for consumers in terms of its safety compared to others.

2.2 Enhancement of product stability and efficacy durability

Based on the results of the study, it was proved that α-arbutin exhibits thermal stability below 100°C. This is a great advantage for cosmetic manufacturers.

Because alpha arbutin is stable below 100°C, then the production process can be more flexible in controlling the temperature without fear of causing alpha arbutin to break down. This helps maintain the integrity of the product's ingredients. This is an advantage you can highlight in the promotion and marketing of your product, as consumers often want their skincare products to remain effective and produce long-lasting results.

2.3 Meeting Consumer Demand and Market Trends

We recommend that you use Alpha Arbutin as an ingredient in your cosmetic products not only because of its effectiveness over other ingredients but also because this ingredient is also gaining popularity among consumers and the market. In this section, we will explain to you why Alpha Arbutin complements consumer expectations and market trends.

1. Natural and safe

Natural and safe features have always been the main focus of public attention. As the standard of living rises, the demand for natural cosmetics is rapidly climbing. The ever-increasing pursuit of green and natural products has also become one of the key factors driving the global arbutin market to flourish. Alpha Arbutin, as a natural extract, fits perfectly with this pursuit of modern consumers.

2. Highly effective whitening effect

Studies have proven that Alpha Arbutin is effective in slowing down the production of melanin-producing organelles, providing long-lasting skin whitening results. This unique property makes Alpha Arbutin a compelling whitening option. According to a study by Adroit Market Research, a U.S.-based business data analytics firm, it is known that the cosmetic industry has been driving the global arbutin market in recent years due to the high demand for whitening products. The global arbutin market size has reached $162.7 million by 2020. This reflects the fact that the whitening effect of alpha arbutin is a perfect match for the consumers' quest for skin care.

3. Wide range of applications

Alpha Arbutin is an ingredient that is suitable for a wide range of beauty products, from creams to serums to masks. It meets the market's urgent need for multifunctional beauty products and caters to consumers' diverse skin care needs. So, no matter what kind of cosmetic manufacturer you are, this wide applicability will give you an ideal choice in product innovation and diversification.

3. Application and methods of alpha arbutin in cosmetics

Whether in creams, serums, or masks, alpha arbutin has demonstrated its excellent performance in whitening and skin brightening. But, the concentration and formulation of alpha arbutin used in different products vary. Therefore, how to skillfully mix and match to achieve the best results is a topic we need to focus on.

3.1 Safe concentration levels

Alpha bearberry on the market often appears in the ingredient lists of three types of products:

● Facial care: serums, creams and masks, cleansing gels, unifying moisturizers

● Body care: body lotions, creams, soaps

● Color cosmetics: BB creams, CC creams

The European Union Scientific Committee on Consumer Safety (SCCS) is responsible for evaluating the scientific aspects of cosmetic and personal care products related to consumer safety³. Above safe levels, can easily be degraded to hydroquinone, with potential risks of sensitization and carcinogenicity. It also sets some safety content regulations for the use of alpha arbutin in alpha-arbutin in these skin-whitening products. Below, I have listed the safe concentration levels of Alpha Arbutin in major products:

Product	Content
Face Cream	2%
Body Lotion	0.5%
BB Cream, CC Cream	0.5-2.0%

3.2 Suggestions for use

As a supplier of alpha arbutin, we offer the following advice on the use of alpha arbutin based on our years of expertise.

1. Alpha Arbutin is soluble in water. At temperatures <70°C or moderate to low temperatures, it readily blends with other ingredients in the formulation. Also, we recommend that it be used at a pH of 4.0-6.5 for best results. This is because it is very stable and does not change color easily.

2. Niacinamide can also be a useful supplement. It can be used synergistically with Alpha Arbutin. When used in conjunction, we recommend that nicotinamide be added at a level of 0.5-1.0%.

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When the workout craze swept in, the sports supplement market boomed as well. As a player in this market, how do you stay competitive in this market full of opportunities? As a supplement manufacturer, we have researched the latest market research reports to put together this matter update on the sports supplements market for 2024 for you. We have also taken a deep look into the segmented categorization of the market to give you a picture of which products are winning the hearts and minds of the consumers. If you are a sports supplement brand owner who looking to stand out in the sports supplements market in 2024, this is a guide you cannot afford to miss!

1. Sports Supplements Industry Trends

Grand View Research is a market research and consulting firm based in India and USA. Their databases are used by leading academic institutions and Fortune 500 companies worldwide to understand the global and regional business environment. According to the Grand View Research report, the global sports nutrition market size was USD 45.24 billion in 2023. And, it is expected to grow at a CAGR of 7.5% from 2024 to 2030. Besides, in 2023 the powder market segment has held the largest market share.

The demand for bodybuilding supplements is growing exponentially as young consumers are increasingly inclined to make workouts a central aspect of their lives. And the key drivers that are creating this growth are:

● Consumers' increased awareness of appropriate nutritional intake

● Increasing demand for dietary supplements and energy drinks among bodybuilders

● Increase in disposable income of people

● Increasing number of fitness centers and gyms

In conclusion, there is a growing demand for sports supplements among consumers these days, which creates promising opportunities for the supplements market.

2. Segmentation of the sports supplements market

Sports supplements are made up of a variety of dietary supplements, including pre-workout supplements, post-workout supplements, and protein supplements, among others. In the next, We will focus on the development situation of the market for these first three types of supplements.

2.1 Pre-Workout Supplements

For better workout activities, people prepare themselves for workouts in various ways, which is driving the demand for pre-workout supplements. Mordor Intelligence, an Indian market research company, provides accurate data and actionable insights for 20 industries. Their research on the market for pre-workout supplements found that the pre-workout supplements market size is expected to grow from USD 19.14 billion in 2023 to USD 24.17 billion by 2028¹. And, powder pre-workout supplements are more popular than other forms. This is because they are easy to take and provide a more concentrated dose of active ingredients.

And they also found that the most popular ingredients are Beta-alanine, caffeine, and creatine². This is because they work well to give consumers the energy they need during a workout. These supplements have also been categorized by the International Society of Sports Nutrition as being demonstrably safe with strong evidence to support their efficacy. And are highly sought after by athletes and bodybuilders. However, we also found that consumers have different needs for supplements. This is because different people have different fitness goals, such as building muscle, losing fat, and increasing endurance. And each goal may require different ingredients, so consumers want to be able to choose pre-workout supplements based on their fitness goals. As a supplement brand owner, isn't this your opportunity? You can offer customizable supplement products that meet the diverse needs of consumers while standing out nicely from the pack.

2.2 Post-workout recovery supplements

With the increasing interest in fitness and a healthy lifestyle, supplements that enhance muscle strength and promote recovery are becoming more popular. According to a survey by the U.S. market research company Market.US on the sports nutrition market, the post-workout supplements segment has dominated the global sports nutrition market in 2022³. And, popular products in the market include whey protein, casein protein, BCAA, and creatine. With the rise in the number of fitness centers worldwide, consumers have easier access to post-exercise products such as energy bars, ready-to-drink beverages, powders, and capsules, providing strong support for the growth of the post-workout supplements segment. At the same time, high-profile endorsements from athletes, celebrities, and fitness influencers lend credibility to sports nutrition products and can substantially influence consumer buying habits.

2.3 Protein Supplements

According to a report from the U.S. data research company Precedence Research, the global protein supplements market reached $21.67 billion in 2022. And expected compound annual growth rate (CAGR) of 8.7% from 2023 to 2032⁴. The rapid changes in lifestyle and the increasing popularity of whey protein as a nutritional supplement for athletes are key drivers for the growth of the protein supplement market. And, the growing popularity of protein supplements among millennials is also a key factor driving demand.

1. In terms of source:

The animal protein supplements market holds the largest share by 2022 owing to the rising popularity of animal protein among sportsmen and recreational exercisers⁵. And, animal protein contains high protein concentration and rich amino acid profile, it is preferred by supplement brand owners for the next few years.

Source	2022	2023	2027	2032
Animal-based	14,274.5	15,375.1	20,900.1	31,269.8
Plant-based	7,397.6	8,074.2	11,537.3	18,410.4

Meanwhile, plant protein supplements also will be the most rapidly growing market segment. According to a May 2021 United Soybean Board research survey, 40% of young adults actively seek to incorporate plant-based protein into their diets, while only 25% of consumers seek animal protein intake. Of these, soy is the most popular plant protein ingredient among consumers. You can pay special attention to soy protein supplements, which could be a promising development in the market.

2. In terms of form:

We can see intuitively that the protein powder segment has been holding the largest share as far as income is concerned⁶. 

Products	2022(US$ Mn)	2023(US$ Mn)	2027(US$ Mn)	2032(US$ Mn)
Protein Powder	13,830.4	14,957.7	20,653.6	31,560.8
Protein Bars	2,933.3	3,162.0	4,308.2	6,472.5
Ready to Drink	4,347.8	4,726.3	6,658.9	10,428.8
Others	560.6	603.3	816.7	1,218.1

Powder protein supplements are favored by sportsmen and exercisers due to their ease of consumption, more stable ingredients, and longer shelf life. Also, plant-based protein powders are gaining popularity as more and more consumers are opting for vegan or vegetarian diets.

3. 4 Tips for Growing Your Sports Supplement Brand

If you're interested in starting or growing your sports supplement brand, I offer the following 4 tips based on these latest industry trends:

● Focus on Post-Workout Recovery Supplements

According to studies, post-workout recovery supplements are essential for getting the full benefits of your workout⁷. And this type of supplement has been one of the popular supplements in the last three years⁸. So, you should think about adding highly effective post-workout recovery supplements to your product line, like whey protein powders, branched-chain amino acid powders, and so on. During supplement sales and promotion, you can stress the product's recovery properties, such as promoting muscle repair, reducing fatigue, and boosting energy levels.

● Focus on transparency in supplement product labeling

As people now have more disposable income, they are more health conscious. Consumers are also becoming more conscious about clean labeling and the environmental friendliness of their products. In this time, your supplement product should make sure that its ingredients are clearly visible. If you use eco-friendly packaging materials, it will be easier to attract consumers. This is because it not only matches the preferences of modern consumers, but it also helps you build a good reputation for your brand.

● Expansion of Pre-Workout Supplements Product Line

Given the ongoing demand for pre-workout supplements, you can expand your product line to cater to this market. Consider launching supplements that can be tailored to individual health conditions, workout goals, and taste preferences to provide more precise support through personalized formulas. When promoting your products, emphasize the benefits of cognitive enhancement, control, and strength gains to attract more consumers who are focused on pre-workout preparation.

● Introducing Ready-to-Drink (RTD) Supplements

While powdered sports supplements are the most common and popular form on the market, ready-to-drink beverages have also been a great option in recent years. Now that people's lifestyles are becoming increasingly hectic, they are also looking for greater convenience with these products. Ready-to-drink supplements are pre-prepared; they don't need to be mixed like powders and aren't as difficult to swallow as capsules. You can introduce a ready-to-drink form of the original powdered sports supplement. This type of product is perfect for today's fast-paced and modern lifestyle and will appeal to a wider range of consumers. For example, Total War pre-workout ready-to-drink was a big success once it was launched.

As a vitamin manufacturer, we know how important it is to safely ship vitamin products to you. For you who wholesale vitamin products, you are also surely wondering how these supplements make their way across the ocean to reach you. In this post, I'm going to share some shipping safety guidelines that were recently put together, covering temperature control, package markings, and knowledge about shipping details. This guide is not a boring shipping fine print, it's more like an enjoyable journey. I look forward to you, like me, being curious about this "vitamin trip"!

1. Challenges of international transportation of vitamins

The safety of vitamins in international transportation is the focal point of concern for every vitamin brand owner. There are a number of challenges that we face in this process. Next, we'll take a deeper look at these shipping challenges and offer solutions based on our experience working with other supplement brand owners.

1.1 Temperature control

Precise temperature control is necessary during vitamin transportation. This is because in a high temperature environment, vitamins may undergo rapid degradation; while in low temperature conditions, vitamins may be frozen. Both conditions can prevent vitamins from working as they should and loss of nutritional value. So, when planning transportation arrangements with your vitamin manufacturer need to check the weather forecast. That way, you can be sure that the shipping method you choose will maintain the proper temperature range needed for the vitamins at all times throughout the shipping process. In our experience working with international clients, we also use insulation measures such as insulated packaging and cold packs, or we consider expedited shipping options when faced with extreme weather conditions.

1.2 Packaging and labeling

1.2.1 Selection of Packaging Materials

In the last article "Supplement forms and packaging: what you need to know", we have analyzed the various packaging forms of supplements. We learned that bottled supplements are more pressure-resistant but take up more space in the packaging process, while bagged and blister packaged supplements make the most of the packaging space. In order to protect vitamin supplements from damage during transportation, we cushioning materials such as sturdy boxes, bubble wrap, or packing peanuts are also generally used to effectively mitigate impact during transportation.

Similarly, moisture resistant packaging materials are also essential to protect the vitamins from moisture. To avoid adverse reactions to the vitamins, materials such as paper or cardboard that contain acidic ingredients should not be used.

1.2.2 Product labeling and tracking

Before a vitamin product is shipped, both you and your vitamin manufacturer should be clear: detailed labeling of the contents is to be included on the package. This includes the need to clearly state the specific type of vitamin and any dosage information. Not only will this help ensure that packages are handled correctly in transit, but it will also alert carriers to handle packages labeled as fragile or perishable with care. In addition to product labeling, the implementation of a tracking system is also a key measure in the shipping process. We will introduce this later in the content.

2. Vitamin shipping regulations

When shipping vitamins internationally, we understand that compliance is critical for you and us. In the United States, for example, when importing vitamins or supplements, your company is required to submit a detailed "Prior Notice" to the FDA before the product arrives at the U.S. port of entry. This notification needs to clearly state:

● The country where the product originated from

● The origin of the shipment

● Expected Customs Border Protection (CBP) port of entry

● CBP Automated Commercial System (ACS) used to track date & type

● The manufacturer name and address

● Any associated email address

● Working telephone & fax numbers

● Standard Carrier code

In addition to the importer, anyone with knowledge of the shipment, including the exporter, importer, or even a third party (e.g., a logistics company or manufacturer), is eligible to provide advance notification to the FDA. This means that the responsibility for notification is not limited to the importer, but can be accomplished by all parts of the shipment's transportation process.

So, when should you send this notice?

Way	Time（Before the shipment’s arrival）
Road	2 hours
Rail	4 hours
Air	4 hours
Sea	8 hours

What are the penalties and risks of failing to give advance notice?

● Refusal of import

● Detainment at the port of entry

● Subject to civil and criminal charges (Prohibited Act)

● Shipments may be destroyed or returned to the exporter

We provided detailed information on label and ingredient requirements for supplement products in our last article titled "How to Design Great Supplement Labels: FDA Compliance". Because thousands of labeling violations occur each year, so resulting in several actions by the FDA. When your vitamin or other supplement product has a labeling violation, it can result in the shipment being rejected.

3. How to ship vitamins internationally

1. Shipping Method

Reliable shipping companies can be of great help when you import vitamins. You can use internationally recognized courier companies such as DHL, FedEx, UPS, and so on. These companies have a lot of experience in international shipping. You can also ask our manufacturer for advice on international shipping. As a supplement manufacturer, we usually have close relationships with transportation companies. We can provide information on which carriers are experienced, reliable, and reputable; and which carriers may also provide guidance on paperwork and regulations.

2. Packaging

Packaging plays a key role in the international transportation of vitamins, and any omissions or errors can lead to serious problems and loss of goods. In our past work with brands that have bought our supplement products, we have generally used the following initiatives for packaging in transit:

● Secondary packaging

Secondary packaging refers to large transportation boxes or containers that contain a specific number of primary packages. In international logistics, secondary packaging is essential to protect the integrity of the entire product during transportation. We recommend the use of rectangular boxes for external packaging. Typical secondary packaging also includes corrugated cardboard boxes, cardboard crates, cardboard pallets, and plastic boxes.

● Fillers and wrappers

We usually use fillers and wrappers when shipping. We use packing materials such as paper, foam, or bubble wrap. They provide an extra layer of protection against scratches, scuffs, and dents while the item is in transit. To maximize the safety of your items, we will leave a space of at least 5 cm between the outer packaging and the inner packaging. This space is then filled with protective filling materials such as bubble wrap, polystyrene foam, chips, and crumpled paper.

● Firmly Sealed Packaging

In order to prevent theft and damage while in the ocean container, we will also ask the freight company to properly secure the shipment. They will tightly seal the package from top to bottom, making sure that the tape extends several inches on both sides of the box. High-quality shipping tape will also be used when sealing the box, rather than ordinary duct tape or masking tape, to ensure that your package is sealed effectively.

3. Documentation

After successfully choosing the right mode of transportation and packaging, your vitamin products are about to reach you. However, before the product reaches the market, it needs to go through a complicated customs clearance process. It involves various documents. These include commercial invoices, packing lists, customs declarations, and any relevant certificates or licenses required by the destination country/region. For customs declarations, it is important to state that they are dietary supplements or vitamins to avoid delays or seizure of the shipment. If your documents are complete, compliant, and pass inspection, they can be cleared for release.

4. Restrictions or bans on carrying

Some countries/regions may have restrictions or bans that may exist on specific types of vitamins or ingredients, such as setting limits on certain ingredients or dosage levels. We will communicate with you prior to manufacturing your vitamin product to ensure that your product complies with these regulations in order to avoid problems during the customs clearance process.

5. Tracking and Monitoring

We will track your shipment in a timely manner using the tracking number provided to stay informed of any updates or possible delays. If there are any issues, we will contact the carrier for assistance to ensure smooth transportation of your shipment.

FAQ

Can I ship vitamins internationally?

Yes, you can ship vitamin products internationally. However, it has to comply with local country/region regulations and laws.

Are vitamins damaged in hot/cold weather?

Vitamins may degrade rapidly in hot environments, while cold temperatures may cause them to freeze. Both can prevent them from working as they should and lose their nutritional value.

Do I need a license to sell vitamins and supplements?

Yes, you need a license from the appropriate FDA in your state to sell vitamins and supplements.

Probiotics and prebiotics, despite their similar names, play very different roles in the gut ecosystem. In the rising supplement market, understanding the subtle differences between probiotics and prebiotics is key. So let's explore the differences between probiotics and prebiotics together to help you better understand the relationship between the two and how to skillfully pair them in your products.

1. What are probiotics?

Probiotics are a class of microorganisms that are beneficial to the human body, usually bacteria that help maintain intestinal health. These microbial hosts help inhibit the growth of harmful bacteria, promote digestion and absorption of food, and boost the immune system. Probiotics can be ingested by way of yogurt, fermented foods, or probiotic supplements. As far as the probiotic supplements market is concerned, the popular ones are in the form of softgels and tablets¹.

2. What is prebiotics?

Prebiotics are special fibers that provide nutrients for the growth of probiotics in the intestines, encouraging them to multiply and become active. Prebiotics have no direct effect on the body but can be used as raw materials for probiotic growth to stimulate the growth of probiotics. In simple terms prebiotics act as a food source for the probiotics. Prebiotics are not digested by the body but can be utilized by probiotics in the intestines. Prebiotic supplements on the market are usually available in liquid or powder form.

3. Current Market Trends

Probiotics have always been at the top of the list of food trends. With the growing interest in functional foods that contain probiotics, as people become more aware of gut health, the global probiotic dietary supplements market was valued at $18.04 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 14.1%². Interest in probiotics among women in particular has been on the rise and has reached an all-time high by 2021. This presents a great opportunity for supplement brand owners where you can diversify your line of probiotic supplements for women.

The prebiotic supplements market is also showing a similar boom. The global dietary supplement prebiotics market will be valued at $2,205.9 million by 2022, according to a study by Coherent Market Insights, a U.S.-based research data company³.

4. Combination of prebiotics and probiotics together -Symbiotic supplements

Symbiotic refers to food ingredients or dietary supplements that combine probiotics and prebiotics. It is a mixture of probiotics and prebiotics. It plays a strong synergistic role by both supplementing probiotics and selectively stimulating probiotic colonization. Symbiotic supplements have become popular in recent years, with estimated annual sales of $638 million⁴. This further suggests that there is a clear consumer interest in getting the combined health benefits of both prebiotics and probiotics at the same time, and symbiotic supplements have become a popular choice to fulfill this need. In response, you can combine different types of prebiotics and probiotics to meet the needs of different consumers. This innovation will make your product more competitive in the market.

Today, we're going to delve into the ever-popular question: should you choose gelatin capsules or vegetarian capsules? Perhaps you're wondering, what mysterious differences exist between the two. Is the strength of animals more advantageous, or is the freshness of plants more appealing to consumers? If you're still unsure about which capsule to use, we have conducted a comprehensive comparison of gelatin capsules and vegetarian capsules to help you make a decision.

1. What are gelatin capsules?

Gelatin capsules are formed by extracting collagen from an animal source (usually bovine bone or pig skin) and processing it. This processed gelatin texture can be used to create capsules that are used to fill different nutraceutical ingredients. Gelatin capsules in supplements usually use beef and pork.

1.1 Advantages of gelatin capsules

1. Cost effective

Often chosen by manufacturers with limited budgets, gelatin capsules are more affordable. For example, if you are producing a basic daily vitamin supplement for the mass market, choosing gelatin capsules can help control production costs and provide an affordable product.

2. Excellent barrier properties

Gelatin capsules provide an excellent barrier for sensitive ingredients, effectively protecting them from external factors such as moisture and oxygen to maintain their efficacy. For example, nutraceuticals like vitamins or probiotics are very susceptible to moisture or oxidation. Then, gelatin capsules act as protection.

3. High compatibility

Gelatin capsules are compatible with a wide range of ingredients and formulations, making them ideal for manufacturers' flexibility. If your nutraceutical contains a mixture of ingredients, including powdered herbs, minerals, and vitamins, gelatin capsules can effectively encapsulate these ingredients.

1.2 Disadvantages of gelatin capsules

The main disadvantage of gelatin capsules is that the target group for your supplement product will be limited. Because the main ingredient in gelatin capsules is derived from animal collagen, they are not suitable for consumers who adhere to a vegetarian or vegan diet. For example, if your product is geared towards health-conscious consumers with strict dietary preferences (e.g. plant-based protein supplements), then it's a poor fit.

2. What are vegetarian capsules

Vegetarian capsules are made from raw materials derived from plant sources (usually wood fibers, such as cellulose). More specifically, the main ingredient in vegetarian capsules is hydroxypropyl methylcellulose (HPMC). It is suitable for most powder or gel formulations.

2.1 Advantages of Vegetarian Capsules

The most obvious advantage of vegan capsules alone - is that they are accessible to vegans - a viable alternative to animal-sourced gelatin capsules. It is made from plant-based materials and is completely free from animal products, making it an ethical choice that caters to a wider group of consumers.

If your company's aim is to promote sustainability, then using vegan capsules can align your product with your brand values and appeal to this type of consumer.

2.2 Disadvantages of vegetarian capsules

Compared to gelatin capsules, vegan capsules are more expensive to produce, which can affect the overall cost of the final product.

If you have a limited budget, such as producing a range of low-cost vitamins for the budget-conscious consumer, then the cost of vegan capsules is less justified.

3. Main differences between gelatin capsules and vegetarian capsules

1. Stability:

● Gelatin capsules: gelatin capsules have higher stability because they contain less water (3%-7%).

● Vegetarian capsules: Vegetarian capsules are less stable because they contain more water (13%-15%) and are sensitive to extreme humidity.

2. Cross-linking problems:

● Gelatin Capsules: Gelatin capsules cross-link when exposed to high humidity, temperature, UV light, or specific filler components, thereby reducing their solubility. They can accommodate a variety of filler materials, including those containing aldehydes.

● Vegetarian Capsules: Vegetarian capsules are suitable for dry and powdered materials, but they may not be suitable for certain liquid materials, such as oils and gels containing aldehydes.

3. Degradation by light:

● Gelatin capsules: gelatin capsules degrade when exposed to light.

● Vegetarian capsules: Vegetarian capsules are more resistant to degradation caused by sunlight.

4. Degradation by heat:

● Gelatin capsules: Gelatin capsules begin to degrade at temperatures above 60°C. ● Vegetarian capsules: Vegetarian capsules are more resistant to degradation caused by sunlight.

● Vegetarian capsules: Vegetarian capsules are more resistant to heat and begin to degrade at temperatures greater than 80°C.

5. Oxygen permeability:

● Gelatin capsules: Gelatin capsules have high oxygen permeability.

● Vegetarian capsules: Vegetarian capsules have lower oxygen permeability.

6. Solubility:

● Gelatin Capsules: Gelatin capsules dissolve well at body temperature (37°C), but their solubility decreases as the temperature drops below 37°C. They become insoluble below 30°C.

● Vegetarian capsules: Vegetarian capsules are soluble in water at room temperature.

7. Risk of TSE (transmissible spongiform encephalopathy):

Gelatin capsules derived from cattle may require TSE certification to ensure safety.

Features	Gelatin capsules	Vegetarian capsules
Stability	Lower	Higher
Cross-linking problem	Leads to reduced solubility	Absent
Tolerability	Suitable for dry and powdered materials	Suitable for all fill materials
Degradation by light	Possible	No
Degradation by heat	Approximately above 60°C	Approximately above 80°C
Oxygen Permeability	Lower	Higher
Dissolution in water at room temperature	Insoluble	Soluble
TSE	For bovine type	Absent

4. Choosing the right capsule for you

Often, there are many factors to consider when determining the best type of capsule for your supplement product. But, of the many factors, two are particularly critical:

1. Your customer group

This is the primary consideration when choosing vegan capsules and gelatin capsules. In today's increasingly pro-vegetarian society, there is a growing consumer demand for vegetarian and vegan products and supplements¹. But, not every consumer is seeking vegetarian or vegan products. Therefore, it is key that you need to have an in-depth understanding of who your customers are and what they want.

2. Your formula

While both vegan capsules and gelatin capsules have their own advantages, they also each have some limitations. Understanding the characteristics of your specific formulation is key to ensuring you choose the right type of capsule.

Riding the wave of "big health," superfoods have caught the eyes of consumers and quickly become a rising star in the food market. In just a few years, the superfood market has rapidly grown, creating a market worth billions of dollars. In recent years, it's not just older people who seek to maintain their long and healthy lives. Now, superfoods have also become a hot topic among young people. A search on Facebook revealed that there are as many as 252W+ posts about superfoods. Some excitedly discuss the efficacy of various superfoods; some also share their favorite superfood brands and products; and some even analyze whether it's another IQ tax ......

In short, superfoods are generating significant interest across all age groups, it showcasing a rapidly changing and growing market. So what are the key drivers fuelling the rapid expansion of the superfoods market? What are the advantages of producing this product for those of you who are already brand owners of supplements? This article will address these core questions and provide a comprehensive analysis of this vast blue ocean market.

1. Market Trends in Superfoods

1.1 Market Basic Situation

According to research data from Precedence Research¹, a market research organization in India, the global superfoods market will reach USD 167 billion in 2022 and is expected to reach approximately USD 263.08 billion by 2032. North America is the main market for superfoods, with the share of about 43 percent. Asia Pacific, a rising star, has been the fastest growing market in recent years. In short, superfoods may not be a mainstream trend, but they are growing.

Time	Size(USD Billion)
2022	$167
2023	$175.01
2024（Envisage）	$181.5
2025（Envisage）	$189.48
2026（Envisage）	$198.01
2027（Envisage）	$207.12
2028（Envisage）	$216.85
2029（Envisage）	$227.26
2030（Envisage）	$238.4

1.2 Distribution Channels

As far as the superfoods market is concerned in 2022, the specialty shops segment is dominating the market. This is because specialty shops can focus on specific product categories and can attract customers who cannot find the products they need in regular shops. The online channel, on the other hand, can be open 24/7 and can offer products to any part of the world. This channel feature is favoured by supplement retailers. Therefore, the online sales channel segment is also expected to witness significant growth between 2023 and 2032.

2. Analysis of consumer demand for superfood supplements

Starting a new venture in this field might make you feel anxious. You might wonder: Do consumers really want superfoods? Who all is buying superfood supplements?

Since the outbreak of COVID-19, there has been a steady increase in consumer interest in superfoods. In recent years, superfoods have been one of the thriving retail categories, consistently maintaining high levels of consumer interest. According to Google Trends data, key terms such as "superfoods" (with a monthly search volume of 60,000), "best superfoods" (12,000 monthly searches), and "superfood powder" (1,000 monthly searches) are popular searches related to this topic.

For those busy works who struggle to consume the recommended daily doses of fruits and vegetables, superfood powders, gummies, or other supplement forms can be beneficial. If someone simply doesn't like leafy greens, then they'll turn to private labels like yours to get the nutrients they need for optimal health.

3. Specific advantages of superfood production by supplement brand owners

3.1. Relevant knowledge and experience

As a supplement brand owner or retailer, whether you're new to the industry or a veteran player, you're already more or less knowledgeable about the nutrition and health industry. This means that you have some knowledge and experience of the nutrients and product features required by your target customers. This reservoir of experience can help you exactly which superfoods are a good fit for your supplement product line and will meet the needs of your target customers.

3.2. Manufacturing advantages

Whether you have previously chosen supplement private label manufacturing or contract manufacturing, you are experienced in the production and distribution of supplement products. You are familiar with the capabilities of the supplement suppliers or manufacturers you have worked with before. If embarking on a new supplement product, you will communicate and work better together because of your previous experience working together. They may be willing to be more flexible to meet your specific needs, including custom formulations, packaging, and production scale. This will greatly reduce the time it takes to get your superfood supplement product to market.

3.3 Accumulated customers and brand reputation

For products that already existed under the previous supplement line, your individual supplement products may have gained some sales or better feedback. If this is the case, then it means that you have already accumulated a bit of brand reputation and customer trust. This brand reputation is a strong underpinning for your entry into the superfood market, and you are also key to attracting new customers and retaining old ones. New customers will associate previous positive feedback and brand image with your new superfood supplements, resulting in trust and interest in the new product line. Repeat customers, on the other hand, will likely try your new product line because they have confidence in the quality of your products and services.

4. Recommended Superfood Products for Sale

According to the survey data by Global Market Insights, a U.S. based industry research firm, it has been learned that it is the fruit-based superfood powders that will dominate the superfood powders market in 2022, with a revenue of around USD 2.32. This is closely followed by vegetable and herb-based superfood powders. And algae and cereal-based superfood powders are also expected to shine in the coming years.

As a supplement manufacturer, we understand your quest as a brand owner and retailer, you want your products to gain market share and bring in money. That's why we've selected these superfood products not only for their health benefits to consumers but also from a commercial point of view. Next, we've chosen products for each of these categories that are popular with consumers:

1. Fruit-Based Superfood Powders

● Acai Berry

According to the new market research report "Global Acai Berry Products Market 2023-2027" published by Technavio², consumers' quest for products with high nutritional value and widespread recognition of acai as a superfood. This is the main driving factor behind the increase in the number of superfood launches.

If your supplement line involves antioxidant-based products, incorporating acai berry would be an excellent choice. Its powerful antioxidant properties and recognized health benefits will bring unique nutritional value to your products while meeting the growing consumer demand for high quality, healthful products.

2. Vegetable-Based Superfood Powders

● Kale

According to a new survey by MarketResearch.biz³, the superfoods market has shown a significant growth trend in recent years, especially in categories such as berries, seeds, and vegetables. Consumers are becoming more conscious of their dietary choices, favoring ingredients that are rich in nutrients and health benefits. Within this trend, kale has become a high-profile superfood with its outstanding performance, and its popularity continues to show consistent growth. We suggest that you can capitalize on the popularity of kale superfoods and its holistic nutritional properties to boost the appeal of your supplement products. Or launch a supplement portfolio that combines these popular superfoods at the right time to meet the diverse needs of consumers.

3. Herb-Based Superfood Powders

● Matcha

According to a report published by The Brainy Insights, the global matcha market is expected to grow from USD 2.73 billion in 2021 to USD 6.19 billion by 2030. The growing popularity of matcha has encouraged industry players to develop innovative products. Growing demand for matcha dietary supplements as a preventive healthcare measure will also provide lucrative opportunities for market players.

Matcha is considered to be an excellent tool for improving workout results due to its refreshing and anti-inflammatory properties. Especially after the outbreak, an increasing number of fitness enthusiasts, beauty seekers, and lifestyle influencers have started promoting matcha health drinks and dietary supplements on social media. This trend has spread far and wide on social media, providing strong support for the recognition of matcha as a healthy beverage. If your supplement products are geared toward groups like exercise enthusiasts and beauty seekers, this trend will provide you with excellent business opportunities.

● Turmeric

According to the Netherlands CBI⁴, the demand for immune-boosting supplements has been growing steadily since the spring of 2020. Turmeric contains curcumin, an active ingredient that is considered a powerful antioxidant and anti-inflammatory compound. Western consumers have been gradually recognizing the health benefits of turmeric, and the turmeric market in Europe has been growing at a rate of 12-17% annually since 2022.

Nowadays, turmeric is not only popular among consumers in the nutraceutical industry, but is also showing its market potential in health drinks, protein bars, and desserts. Therefore, you should fully capitalize on this trend and take full advantage of turmeric's popularity and versatility in your products. Whether you are developing new supplements, and health drinks, or adding new elements to your existing product line, you can leverage turmeric's popularity to attract more customers. And, we've found that turmeric as a supplement is available in a wide variety of forms on the market, including capsules, gummies, and powders. You can choose the right form of turmeric supplements according to your target customer base.

4. Grain-Based Superfood Powders

● Chia Seeds

Over the past few years, consumers have begun to turn to ready-to-eat and packaged foods as the pace of people's lives has increased and they are pressed for time. This trend has led to a sustained increase in demand for superfoods and organic ingredients in the packaged food industry, with chia seeds becoming one of the highly sought-after products. According to FMI⁵ of American Market Research, Inc., the chia seeds market size is expected to reach USD 203 million by 2023, and the demand for chia seeds is expected to grow at a CAGR of 7%.

Today, chia seeds are readily available in supermarkets, hypermarkets, and convenience stores catering to a growing consumer base. Moreover, they have become a typical product in the health food segment and are sold as food supplements in pharmacies.

Given their large market, we recommend that you add more similar ingredients and chia seeds with organic certification to your product portfolio. By expanding your product portfolio, you can better meet the health needs of different consumer segments while strengthening your position in this growing market.

5. Algae Superfoods

● Spirulina

Spirulina is regarded as a very nutrient-dense superfood that is rich in protein, essential amino acids, vitamins, and a variety of minerals, as well as being rich in antioxidants. This is in line with consumers' increasing preference for natural, nutrient-dense food choices, which has led to continued growth in demand for spirulina powder as a nutritional supplement.

According to a survey conducted by Global Market Insights⁶, a US-based data research company, the market for spirulina powder reached US$462.2 million in 2022 and is expected to continue growing at a compound annual growth rate (CAGR) of 7.7% per annum over the next period from 2023 to 2032.

This data suggests that the market potential for spirulina powder remains very promising in the future. Therefore, incorporating spirulina into your product portfolio is a promising option. This product can help you attract consumers who are concerned about health and natural ingredients.

5. Brand success stories

1. Orgain

The key to Orgain's success is their keen sense and deep understanding of market trends. They recognized early on that the modern consumer's quest for health and maintenance has gone beyond traditional meal patterns. In response, they launched a range of green superfood powders, including a variety of organic green superfood powders and turmeric powders. The success of these products doesn't stop at the diversity of their product line; Orgain insists on using high quality, natural ingredients and ensures that their products are developed under the strict supervision of scientific and health professionals.

Not only that, but Orgain has turned consumers into loyal fans through aggressive brand marketing and building community connections. They have built a trusting relationship with consumers by actively sharing health knowledge through social media and content marketing.

2. Sunfood

Sunfood Superfoods is known for its wide assortment of superfoods and blends in over 100 different SKUs including acai, bee pollen, beet powder, cacao, kamut, pearl grass, goji berries, and more. These products come in a variety of forms ranging from general foods, supplements, and even personal care products.

Sunfood successfully sells dozens of supplement products containing superfoods. In addition to the Maca and Mushroom products, Moringa Capsules and Turmeric & Super Herbs Capsules, two superfood supplements, are also very popular among consumers. Due to the popularity of these supplements, Sunfood has established a good brand reputation in the superfood sector and has satisfied consumers' quest for health and nutrition.

3. Force Factor

Force Factor introduces Total Beets Original Drinking Powder, which is made from the superfood beet, which has been highly valued in recent years, as a recycled superfood and dietary supplement that provides drinkers with a rich source of nutrients and dietary fiber. The natural beet and innovative NO3-T nitrate in the product promote the production of nitrogen oxides for cardiovascular and brain health benefits.

Factor's innovative launch in this area is a favorite among the healthy crowd. This product brings more options for fitness professionals, as it can be used as a nutritional supplement during workout periods or as a meal replacement when energy levels are low.

These success stories are just the tip of the iceberg of many superfood supplement market success stories. They provide invaluable lessons for the future and open up a path to success for brands entering the superfood space. Hopefully, these examples will inspire and guide your brand to a deeper understanding and utilization of the power of superfood supplements.